Not Another Music Industry Newsletter!
Who We Are
Rachel Hurley & Frank Keith, IV co-own and operate Sweetheart PR.
Why You’ve Received This / What To Expect
We’re going to tell you everything we know about the music business. We’ll educate you on publicity, licensing, publishing, digital distribution, playlisting, podcasts, touring, radio promotion, pitching labels, social media management, advertising, marketing, booking, live streaming, live sessions, legal advice, and whatever else we can think of — and we’ll have experts in these fields back us up. Basically, everything a manager should be able to educate you on. And we’ll give it to you straight and to the point with actionable items - no filler.
Why? Because the music business is just like every other business, one built on relationships, and we’ve spent two decades building ours.
You’ll get the first month free to try us out — a new post in your inbox every Monday. If you like the info we’re sharing, you can subscribe for $5 a month. Not sure yet? Once a month, we’ll send out a “Free Friday” newsletter with a general round-up of every topic covered in the four previous posts.
Why Are We Doing This?
Over the years we’ve been asked to manage dozens of musicians and we’ve said no every time. Why? We’re self-starters, we’re DIYers, and quite frankly (sorry, Frank) we don’t want to babysit — but we don’t mind sharing what we know — for a nominal consulting fee ;)
We’re publishing this newsletter to give you an insider’s view on the complexities of the music business and to help you navigate them regardless of your role or level of expertise.
Coming up:
Just The Facts! Video Interviews
*short and sweet with actionable items*
Joe Rudge // Music Supervisor // Credits: The Big Sick, Room, Blue Valentine, Eighth Grade
Lauren Kasper // Director, Nashville Label Management // The Orchard
Dan Koplowitz // Owner // Friendly Fire Licensing
Angela Zimmer // Editor-in-Chief // The Boot
Phoebe Hunt // Musician // Plant Seeds of Music Virtual Practice Initiative
Shil Patel // Radio Promoter // Tiger Bomb Promo (Hiss Golden Messenger, Stephen Malkmus, Julia Holter, Faye Webster)
Thanks for reading this far. Stay tuned for the first official newsletter next week. If you want out now, click the link to unsubscribe (no tea, no shade).
Thanks,
Rachel & Frank
p.s. Musicians - still can’t figure out what genre you are? Check this out.
p.p.s. In the meantime, please tell your friends and feel free to drop us a line: